From the two given choices I have decided to choose the following point to focus my collection upon.
B) Diffusion ranges are helping to form a fashion movement retail analysts call massclusivity, where mass-market customers feel they are getting something special and prices are slightly higher than the high street. Using and modifying my concepts from the previous assignment, I am to design a collection that speaks to the mid fashion market and has its finger on the market pulse.
Consider:
Macro Concept: What story are you trying to tell with your collection?
Mood Concept: How does the story feel?
Aesthetic Concept: How does this story look?
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