“There’s the same attention to detail.” In other words, these are macho fashion bloggers, writing for a post-metrosexual world. “It’s translating this sort of very-guy approach to something that’s so traditionally been quasi-effeminate,” Mr. Thoreson added.
Some are old hats who have embraced the digital age to spread their dandy message. But many more are fashion newbies — videographers, publicists and everyday retail hustlers who speak for a new generation of style-conscious men. The fact that they’re blogging about clothes that could have been worn by 19th-century miners means that they can gush about pocket stitching and still feel secure in their manhood. Indeed, much of the current hype over heritage labels can be traced to their corner of the blogosphere.
Here are five young male bloggers who are shaking up the online fashion world.