target market summary

MENSWEAR AUTUMN/WINTER 2012. My refined collection is for men aged between 15-25 years old. I imagine that my target consumer would keep up-to-date with current fashion trends but also have his own unique and inspiring style. This developed from the idea of the 'style blogger' who practically encompasses these ideals. As my collection is within the middle market range, one can assume that my customer will have an income source, making them either students or young professionals. My target consumer would likely shop online, as he would be interested in fashion and would potentially read or have style blogs.